Business architecture · Agile · Software · Marketing
I help companies design better organizations, products and ways of working — then turn those ideas into something that actually works.
Book an online meetingWhat I do
Businesses need to be architected and built like buildings. You need a purpose and a vision to know your mission, to know what you're building. You need core values as a strong foundation for the entire organization.
Then you can focus on strategy and gradually build an organization that is able to execute that strategy. Let your company's cultural values determine the structure, processes and tools — not the other way around.
Agile has become a buzzword recently. To some extent, I agree with the criticism, because so many people miss how agile is done right. For starters, agile is not something you do. It is something you are.
Something you can become if you are guided by someone with enough expertise and experience, combined with the right mindset. Agile transformations are about culture, leadership and behavior — not just ceremonies.
How I work
I'm a natural-born agilista. I discovered the agile mindset before I had words for it. I later became an agile business architect, Scrum Trainer and agile coach.
Robots and computers were my childhood fascination. I learned programming as a kid, then spent decades building software products, software teams and technology businesses.
Marketing is one of the most misunderstood professions. It is far more than advertising or brand management — it is the art of bringing the right products to the right people.
About me
I have been active in the software business for decades as programmer, project manager, product owner, marketer and board member. I co-founded Sense/Net and Barion and have worked across product development, organizational design, software architecture, marketing and management.
My work sits at the intersection of business, technology and people. I like complex problems, independent thinking and systems that make sense.
BiroTom · alias Tamás Bíró
Background
I studied Integrated Engineering at Nottingham Trent University, combining mechanical, electrical and software engineering with business and project work.
My professional path included extensive training in coaching, Scrum, agile leadership and organizational development.
After a few years of practicing and teaching Scrum, I wanted to explore the deeper systems and human factors behind organizational performance.
Professional qualifications
I hold certifications including Certified Scrum Master, Professional Scrum Master and Scrum Product Owner credentials.
Beyond the job title
The intricacies of designing, launching and growing businesses: lean, agile, compliance, governance and financial basics.
Experience in payment services, compliance, fraud protection and the practical realities of regulated financial technology.
I enjoy documenting and formalizing processes while applying agile thinking to keep systems useful instead of bureaucratic.
Information security plays a central role in digital businesses. I approach security as a system design problem, not an afterthought.
I have designed and shaped brands and positioning for multiple companies and products across B2B and B2C markets.
Product management, software architecture, software delivery and business-facing development are recurring themes throughout my career.
I have created and delivered pitches, worked with investors and helped frame business ideas so they become understandable and fundable.
I believe in business-driven legal practice: understand the objective, identify the actual risks, then choose proportionate controls.
I regularly teach critical thinking, reasoning, cognitive bias and the scientific method, especially where business decisions are involved.
My engineering background spans software, electronics, systems thinking and hands-on technical problem solving.
Companies & products
Co-founder of Sense/Net, building digital products, platforms and organizations for decades.
Co-founder of Barion, a payment company that grew into a significant fintech brand.
Founder and trainer, helping teams and leaders adopt agile thinking in a practical way.
Education and thought leadership around digital transformation, innovation and business architecture.
Selected clients
Giving back
I deliver selected lectures at the Technical University of Budapest.
Contact me
I prefer talking to filling out contact forms. Book a short call and let's Zoom.
Book an online meeting